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Richard Thrower (Danger UK) 1985

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Richard Thrower:
Pioneering the Evolution of Custom MX Graphics Kits


In the dynamic world of motocross, where style meets performance, the evolution of custom graphics kits has been a defining aspect of self-expression for riders and a canvas for sponsors. While the exact origins of custom MX graphics kits are shrouded in obscurity, a pivotal moment in their history is attributed to Richard Thrower, a visionary from Danger UK. In the year 1985, Thrower undertook an innovative endeavor that would forever alter the landscape of motocross aesthetics and branding. Before this day MX Graphics had to be mass produced, and standard designs had to be purchased.

A Trailblazing Journey

Richard Thrower’s trailblazing journey into the realm of custom MX graphics began with a desire for a unique and personalized design for his motocross bike. However, in the mid-1980s, procuring such distinctive graphics was an elusive feat. Undeterred by the absence of options, Richard Thrower embarked on a creative mission to create his own custom MX graphics kit. This audacious step not only fulfilled his personal aspirations but also set in motion a transformative trend that would resonate through the Sport for decades. Believe it or not the first Custom MX Graphics Kits were actually made using individual colours, sticky backed sign making vinyl’s, intersected into one custom image and then overlaid with a laminate. The base glue was then applied, making the heavy duty MX Graphics kits we have all come to see as normal.

The Genesis of a Revolution

As the founder of Danger UK, Richard Thrower’s vision was driven by a relentless pursuit of excellence. His commitment to quality and innovation led him to devise the very first custom MX graphics kit in the United Kingdom. Crafted with meticulous attention to detail, this groundbreaking creation not only adorned his bike but also sparked a revolution within the motocross community. The allure of personalized designs and sponsor endorsements took flight, forever altering the way motocross enthusiasts approached bike aesthetics.

Beyond Boundaries: Legacy

Richard Thrower’s pioneering spirit extended beyond graphics kits. With an unwavering passion for motocross, he ventured into crafting one-of-a-kind MX race wear, Produced and dispatched in speed, like in 1-5 days from ordering, further cementing his reputation as an industry maverick. This visionary approach not only fueled his personal journey but also resonated with riders seeking distinctive identity on the track.

In the progressive landscape of motocross innovation, Richard Thrower’s legacy continued to flourish. Around 2019, he achieved yet another milestone by introducing the world to the Duragrip MX seat cover. Combining full custom printing with textured gripper material, this innovation provided riders with unparalleled grip control and aesthetic appeal. The Duragrip MX seat cover redefined the boundaries of design and functionality, embodying the essence of Richard’s lifelong commitment to pushing the envelope. Richard is making this product available to the world market place, by offering a “License to make” this product. This is a Great opportunity for an individual or an MX graphics Company.


Richard Thrower’s indelible mark on the world of motocross is a testament to the power of passion, ingenuity, and unwavering determination. His journey from a one-off MX bike graphics design to revolutionizing seat cover technology stands as an inspiring narrative of a visionary who defied conventions and reshaped the very fabric of motocross aesthetics. As the motocross community continues to thrive on self-expression and performance, Richard Thrower’s legacy remains an enduring source of inspiration and innovation. Guess what ? He has only gone and created a one-of-a-kind made to order Custom Trainer, printed sewn and dispatched worldwide in just a few days from your order. This can be seen via it’s stand alone website, see it first HERE.

The Custom Factory danger UK MX graphics button

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